Archive for the ‘Business Books’ Category


The Old Rules of Marketing Are Dead

The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business Building an online business is challenging. This is especially the case when you’re following old information or bad information. Business marketing has transformed over the past few years. So much so that many of the old marketing […]

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The Definitive Book of Body Language

Knowing a bit about non-verbal communication, body language, is important in business but also in our personal lives. Sometimes words don’t match gestures and body language. If you can read other people’s body language or, indeed, know how to realize what your own non-verbal communication says to others, The Definitive Book of Body Language gives […]

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Whack Around the Head

Whack Around the Head is what it says: A wake-up call for people who seem stuck, bored and depressed about their purpose in their job. It takes courage to make changes, even if those changes are for the better in the long run.   Where to buy: amazon.com The author, Sharon Eden, shows the reader how […]

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Copyediting and Proofreading for Dummies

Copyediting and Proofreading for Dummies is a fantastic reference book written for anybody wanting to improve their proofreading/copyediting skills, whether to embark on a freelance career or for daily use in their profession. The author, Suzanne Gilad, writes in an informative but at the same time easy-to-read, and at times humorous style.  Where to buy: […]

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“Write Your Life” the Beginner’s Guide to Freelance Writing Online (Kindle)

If you have a knack for words and want to make a career out of writing online, you will find “Write your Life” The Beginner’s Guide to Freelance Writing Online very useful. It covers all the important information about online writing and the internet publishing world.       Where to buy: amazon.com Online publishing companies are always […]

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The McGraw-Hill Desk Reference for Editors, Writers and Proofreaders (With CD-ROM)

The McGraw-Hill Desk Reference for Editors, Writers and Proofreaders is a book that anybody associated with the proofreading and editing business should own. It was written by K.D. Sullivan and Merilee Eggleston, two experienced authorities in the copy and proofreading field.  Where to buy: amazon.com The McGraw-Hill Desk Reference for Editors, Writers and Proofreaders is […]

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Power Up Your Profits

Power Up Your Profits is specifically aimed at people setting up or already running their own accountancy business. The featured techniques and strategies allow you, as an accountant, to attract more customers, build long-term relationships and therefore expand your business.  Where to buy: amazon.com Power Up Your Profits shows you how to use marketing to […]

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Persuasive Presentations for Business

If you learn to be a good speaker and are able to persuade your audience through speech, then you will be in a good position to close deals and sell your services or goods. Which, in turn, means improved profits and an expanding business. With the help of Persuasive Presentations for Business and the insights […]

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Achieving Credibility by James Kouzes

What is it that all good leaders have in common? Yes, it is credibility and trust. Only when you possess credibility will you be the kind of leader others will look up to. The audio series “Achieving Credibility” by James Kouzes talks about credibility and how to gain it. He also covers topics such as […]

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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges and Contents

Game-Based Marketing works by using game-based mechanics such as points, competition, and rewards to encourage certain customer behavior and participation to achieve loyalty. Nowadays, with social media being the norm, you don’t have to reward your loyal customers with goods. People are happy to receive virtual rewards and play for virtual status on a leaderboard. […]

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