If you are looking for a Guerrilla Marketing workbook that gets your campaign off the ground, have a look at the Guerrilla Marketing in 30 Days Workbook. You can use it on its own or together with Jay Conrad Levinson’s popular book “Guerrilla Marketing in 30 Days”.

This workbook is essentially a 30 day bootcamp to guide you through the process of implementing your own effective marketing plan. It is an intensive, step-by-step guide to learn everything you need to know about online marketing, buzz marketing, PR, networking, competition and research, target marketing, identity and branding. Other topics include direct selling, fusion marketing and strategic alliances, position and niche marketing.

The workbook consists of 30 different hands-on exercises and tasks and ideally, you would complete one exercise a day for best effect. Each exercise helps you to create a successful marketing plan. Once you’ve mastered all the tasks in the workbook, you should have a plan that is ready to be launched.

Where to buy: amazon.com

I like the idea of a hands-on workbook that allows you to complete exercises for best learning effect. I am sure that this workbook will give you the know-how to develop a marketing plan that is effective in moving your business forward. I would certainly recommend Guerrilla Marketing in 30 Days Workbook.

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