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Archive for the ‘Customer Relations’ Category

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Understanding the Psychology Behind Buying

By on Thursday, March 31st, 2011 | No Comments

The psychology behind buying is both simple and complex. It’s simple, because each element of the psychology is easy to understand. However, actually using it in real life and business can be fairly complex. Let’s go into two of the most important elements behind the buying psychology: emotions and logic.  Buy on Emotions, Justify It [...]

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Persuasive Presentations for Business

By on Sunday, February 27th, 2011 | No Comments

If you learn to be a good speaker and are able to persuade your audience through speech, then you will be in a good position to close deals and sell your services or goods. Which, in turn, means improved profits and an expanding business. With the help of Persuasive Presentations for Business and the insights [...]

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Top Sales Closing Techniques – What Really Works

By on Friday, February 25th, 2011 | No Comments

Whether you sell products or services, your closing technique matters. You want to leave a prospect with a positive impression. Better yet, you want them to be ready to take action and buy your product or service. However, selling can be difficult. What really works to close a sale? Here are three top sales closing [...]

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How to Write a Successful Sales Letter

By on Monday, January 10th, 2011 | No Comments

The more effective your sales copy, the more profits you’ll make. It makes sense then to strive to improve your sales copy skills. Successful sales letters all have a few common elements. Learn and perfect these common elements and you’ll watch your profits grow. An Attention Grabbing Headline Your headline is the single most important [...]

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How to Make Good Presentations to Clients

By on Thursday, January 6th, 2011 | No Comments

As a business owner you may be called on to make presentations to clients. Even if you have an online business, occasionally the opportunity will present itself. And that’s exactly what it is, an opportunity. Giving your client a great presentation can result in a lifelong business relationship. Here’s how to make good presentations to [...]

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How to Create Marketing Messages That Will Stick

By on Saturday, January 1st, 2011 | No Comments

Marketing messages have many goals. You want the customer to be motivated to make a purchase. You also want them to have an emotional reaction or connection to your marketing message. However, one of the more powerful goals for a marketing message is to create one that’s memorable – that will stick. Here are a [...]

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Steps to Optimizing Your Customer’s Experience

By on Sunday, December 19th, 2010 | No Comments

What happens when a customer visits your website? Are they immediately able to find exactly what they need? Do they have a fantastic customer experience – one that they’ll come back for again and again? Your customer’s experience on your website is important. The better the experience, the more often they’ll return. That means business [...]

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The Referral Engine: Teaching Your Business to Market Itself

By on Monday, December 6th, 2010 | No Comments

Referrals are important to not only get return business, but also to attract new customers to your business. Referral marketing should therefore be part of every business. It solidifies your relationship with existing customers, which then passes the message onto other people through word-of-mouth. Personalizing your relationship with customers will improve your customer service and [...]

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