Power Friending is a great book on why social media should be part of your business strategy and how to do it. The author, well-known webpreneur Amber Mac, explains in easy language how to make social media work for your company.

Where to buy: amazon.com

She gives you insights on how to target the right networks, how to effectively engage with customers on social media, how to manage your social media friendships to create meaningful online relationships, how to build trust, how to know if your social media campaign is successful and other related topics. You also learn the basics of social media applications, for example, how to customize Facebook settings and Twitter page elements and how to make better quality videos.

Not only does Amber Mac speak from her own experience as successful webpreneur, I particularly like the fact that she includes many real-life case studies of companies that used social media effectively as part of their brand building strategy.

Overall, if you are starting out in social media and realize the importance of it for your company’s future success, Amber Mac’s Power Friending is a book full of great ideas, insights and suggestions. It is written in an easy to understand and down-to-earth style on how to make social media work for your business.

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