Archive for the ‘Pay Per Click’ Category


Top Tips for Cost-Effective Pay-Per-Click Advertising

Pay per click, or PPC, advertising can be a great way to drive traffic and profits. It can also be a huge frustration. The good news is that with a few smart steps, you can make your next PPC campaign work. You can achieve your goals and succeed with PPC. Here are the top tips […]

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The Benefits of PPC Advertising on Bing

Most search engines now offer PPC advertising programs. As an entrepreneur, PPC advertising can be an excellent way to grow your business. PPC advertising enables you to create highly targeted ads with a very controlled budget. Additionally, most PPC programs offer a wealth of analytic tools so you can optimize each advertisement you create. If […]

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Why Facebook PPC Advertisement Works

About four years ago (November 6, 2006), Facebook launched their advertising program. It’s essentially a PPC, Pay Per Click, program. However, it offers a number of features and benefits that other PPC programs don’t. Here’s why Facebook advertisement works: #1 Facebook is in millions of homes around the world. In fact, it has more than […]

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CPM Versus PPC Advertising – Which One Works for You

Creating a search engine advertising campaign can boost your business. When you’re creating your campaign you’re going to have many decisions to make. One of those decisions is whether to choose CPM or PPC. If you’re new to search engine advertising, this can be a confusing choice. Let’s clear up some of the mystery and […]

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Geo-Targeted Internet Marketing

Have you heard the term “geo targeting” a lot lately? It’s all the buzz. As a developing technology, geo targeting is giving internet marketers a new edge. Business owners are now able to determine the physical location of a website visitor. They can then instantly use this information to provide different content to that visitor. […]

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3 Sure-Fire Ways to Achieve a Good Click-Through Rate

Click-through rates, or CTR, are often one of the most elusive data points to control. They are however, incredibly important. Simply increasing your click-through rate a single percentage point can mean the difference between hundreds of daily website visitors. It then also translates into sales and profits. Here are three sure-fire ways to achieve a […]

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Easy Ways to Maximize Your PPC Campaign

PPC or pay-per-click campaigns can be one of the most effective ways to drive traffic to a web page. They can help you launch a product, grow your opt-in list or increase your bottom line. PPC campaigns can also be a challenge. Many business owners use PPC, only they don’t maximize their efforts or their […]

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The Benefits of Geo Targeting

It’s amazing where internet marketing has taken business. Today, business owners have more technology and resources than ever before. Many businesses are taking advantage of geo targeting. What Is Geo Targeting? Geo targeting starts by using technology, cookies actually, to determine the location of a website visitor. Cookies are little markers or pieces of text […]

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How to Write Effective Pay-Per-Click Ads

PPC or Pay Per Click ads are a superior tool to drive traffic to specific web pages. When each PPC ad is written strategically and visitors are sent to a landing page designed for their needs, it can be a virtual profit generator. However, many business owners don’t know the simple secrets to writing effective […]

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